Why Does Food Kill Too Many Kids?

Have you ever wondered why so many parents provide unhealthful food to their kids? I laugh as my son makes ‘muscles’ while eating his eggs and banana. He’s got it: those foods are good for him. But, then my son asks about chocolate. I try, “Well, cocoa ingredients are...

Consumers Want Social Responsibility

I told my friends, “Oh, no! I cannot believe that commercial! That ad was so horribly annoying that I couldn’t help saying something!” The pizza company’s marketer celebrated when I said that. The ad forced its way into my consciousness through hundreds of other...

The Social Vision of Business Leaders

“Alright. Back to work.” Isn’t that how conversation about social failure usually ends during the workday? Why do so many of us separate ‘work’ from ‘social responsibility’?  Every salesperson knows, “Solving problems creates value.” And, the bigger the problem,...