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Wasting Money on Society Yet Delivering Profit

by Rod | Dec 20, 2019 | Technology and Society / Culture

[ 487 words ] What does social responsibility have to do with maximizing the value from traditional business activities?  A lot. Effective social responsibility is NOT a marketing or public relations activity that sits on the side of a business. And it doesn’t have to...

Social Responsibility is not a Weak Business Function

by Rod | Dec 13, 2019 | Technology and Society / Culture

[ 487 words ] For many companies, giving back to their communities is an afterthought– something only done after they’ve turned a profit. And the social responsibility function is a placeholder to be eliminated in the next recession.   Yet, does the social...

Enhancing Profit Through Meaningful Corporate Social Responsibility

by Rod | Dec 6, 2019 | Technology and Society / Culture

[ 522 words ] Can meaningful social responsibility really be a powerful tool to directly enhance profit– in addition to attracting millennial employees and consumers?  Yes! Value destroyed by social failures amount to trillions of dollars, which are...

Recent Posts

  • Shining Light Above the Storms of 2020
  • A Digital Dawn for Profit, Opportunity, and Social Responsibility
  • Socially Responsible and Collaborative Communication Leadership in the Age of Disruption
  • How to Enhance Social Responsibility with Seemingly Irresponsible Behavior
  • How Leaders Deliver Meaningful Profit for Society and Their Families

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