Social Responsibility, Meaning, and Sales

Is (sincere) social responsibility a powerful sales tool? My son comes into my office during a conference call. “Dad, can you read me a book?”  “No, Reuben, I’m on a business call,” I answer. No sale.  But then Reuben starts crying . . . and we’re lying down reading...

Why Does Food Kill Too Many Kids?

Have you ever wondered why so many parents provide unhealthful food to their kids? I laugh as my son makes ‘muscles’ while eating his eggs and banana. He’s got it: those foods are good for him. But, then my son asks about chocolate. I try, “Well, cocoa ingredients are...