Why should you care about corporate social responsibility (CSR)?
A friend described the connection with her 100-year-old grandmother who passed away last week: “Every year, she wrote me a letter about Wisconsin’s first robin of spring.”
I sobbed when I read that tribute. Just like when my parents passed away a few years ago, I felt disoriented. My parents hadn’t told me what to do for years before they passed, yet their existence made me feel confident. Home existed.
I had to redefine my home. I still have problems and feel confused. But I find direction by embracing my family and purpose: to help create a society in which I want my children to grow up.
What home supports you in crisis?
If we sat together over a cup of coffee, perhaps you’d say, “You know, Rod, parts of my life are going poorly. I have issues with my marriage.” Or my finances. Or my child is sick.
Does your work support you with such problems? I don’t mean, does work give you a place to hide? I mean, does work give you a sense of pride in what you deliver society? So that when you fall down, you have a reason to get back up, dust yourself off, and move forward.
If work does not support you, then transform it. Embrace a socially responsible purpose. Not every tactical business decision aligns with a socially responsible purpose, yet a socially responsible strategy provides support no amount of money ever can.
Creating an end-to-end socially responsible enterprise requires new insights, tools, and greater collaboration. Yet you can find yourself more engaged in your work, energized, and even healthier. And with a business that returns greater profit.
What stands in the way of embracing your responsibility to society?
Share your thoughts in the comments or by sending me an email: info@RodWallacePhD.com.
Our society cannot just survive. For the sake of our children, it must thrive.
Rod
Dr. Rod Wallace is an economist, consultant, and speaker who helps businesses make more money by solving society’s problems. A Fulbright Fellow, he has led multi-organization billion-dollar initiatives worldwide and partnered with a Silicon Valley pioneer to explore the impact of Artificial Intelligence on society.
Rod speaks about how to integrate social responsibility into business to maximize profit and purpose. He highlights digital technology’s impact on society and the strategies and tools with which business can solve our big, systemic problems.
Contact Rod at info@RodWallacePhD.com.