Help Spread the Word About a Fantastic Initiative

Please help spread the word

My heart is beating 135 miles an hour, and I’m writing this email in the two-minute blocks I can sit in my chair before getting too antsy.

We’re launching a fantastic initiative. Extending the Family invites American Business onto Historically Black College and University (HBCU) campuses. We seek to join Corporate America and the African American community to expand education, employment, and business opportunities for African Americans, while helping Corporate America achieve a meaningful profit.

My book, Drowning in Potential, How American Society Can Survive Digital Technology, describes why we must implement new approaches to collaboration. As technology progresses, no organization, alone, controls all the moving parts needed to make meaningful change. We need to coordinate across organizations to unleash the value from solving the major problems that crisscross society.

Through Extending the Family, corporate brands can communicate their respect for the African American community with sponsorship. But that’s just the start. The initiative is targeted at raising cultural awareness and understanding through targeted, coordinated activities at HBCU sporting events. The goal is for the resulting understanding to drive more effective commercial relationships: better-informed student hiring, more effective employee retention initiatives, and more effective marketing and sales campaigns, and more. Both the African American community and shareholders can benefit.

To learn more about how a higher level of leadership can create the environment in which both shareholders and society benefit, you can see my just-released TedX talk, Meaningful Profit: How Big Business Can Solve Society’s Big Problems.

We need your help:

• Share the attached flyer on your social media platforms
• Forward this information to anyone in a position to connect with potential business participants or to influence the success of the initiative, such as: journalists, bloggers, religious leaders, academic researchers, key business people, and well-connected individuals.

If you aren’t positioned to help directly, then please help me spread the word by reviewing my book (in US: HERE, outside US: HERE), or watching my TedX talk. Such signs of interest help expose others to the efforts.

Our society cannot just survive. For the sake of our children, it must thrive.
Rod

In Extending the Family, we aim to create value for shareholders and society by bringing two powerful entities closer together. Corporate America is the most powerful institution in America. African Americans control more than $1.2 trillion in spending power, more than the nation of Mexico. Yet miscommunication too frequently keeps these two entities apart.