Surfing History

(377 words) Do you sometimes wish you could learn to surf rather than bear the brunt of life’s massive changes crashing over you? My five-year-old, Rayden, always dives right into the ocean, no matter how huge the waves. When Rayden was smaller, he would get pummeled....

Consumers Want Social Responsibility

I told my friends, “Oh, no! I cannot believe that commercial! That ad was so horribly annoying that I couldn’t help saying something!” The pizza company’s marketer celebrated when I said that. The ad forced its way into my consciousness through hundreds of other...

The Social Vision of Business Leaders

“Alright. Back to work.” Isn’t that how conversation about social failure usually ends during the workday? Why do so many of us separate ‘work’ from ‘social responsibility’?  Every salesperson knows, “Solving problems creates value.” And, the bigger the problem,...