Beyond the Label: How Delivering Truly Healthful Food Can Earn a Profit
Instead of making a fresh breakfast, I sometimes get lazy and buy my kids a breakfast sandwich, in all its processed glory. And I feel guilty when I do. We think of such fast food as unhealthful because of all the technology applied to create it. But take a step back....
3 Lessons from Holidays at the In-laws
My introduction to my future mother-in-law: “Mom, this is my boyfriend.” “Honey, don’t joke like that.” My future mother-in-law assumed I, a white, Jewish, California native, couldn’t possibly qualify as a boyfriend to an ethnically Chinese woman raised on the island...
The REAL Reason our Food is Unhealthful– & the true potential of adding technology
My family buys the fancy, half-dollar eggs with the complex label: GMO-free, soy-free, free-range, grass-fed, brown eggs at $6/carton. We spend four times what cheap eggs would cost to eat healthier. However, even our fancy eggs aren’t truly healthful. And most of the...
How Business Can Solve Society’s Big Problems
Would my son grow up without a father? This was the decision I had to consider a few years ago. I chose to be a father—a committed, present, full-time father—and I moved to Delaware to be with my son. This meant I had to leave my career in the Netherlands and reinvent...
Help Spread the Word About a Fantastic Initiative
Please help spread the word My heart is beating 135 miles an hour, and I’m writing this email in the two-minute blocks I can sit in my chair before getting too antsy. We’re launching a fantastic initiative. Extending the Family invites American Business onto...